Evidence-based coaching that's built around your life, driven by your goals, and designed to last.
Your training should complement your life, not compete with it.
Every athlete is different.
Whether you're fitting training around work, family and everyday life, preparing for your first triathlon, chasing a marathon personal best or aiming for the podium, your programme is built around your goals, your lifestyle and your experience.
As your life changes, your coaching changes too. Training is continually reviewed and adapted to keep it realistic, enjoyable and effective.
Because sustainable performance doesn't come from following someone else's plan—it comes from following the right plan for you.
Every coaching package includes
✔ Personalised TrainingPeaks programme
✔ Evidence-based coaching
✔ Psychology-led approach
✔ Email support
✔ Regular programme adjustments
✔ Access to the athlete resource library
Most coaching programmes tell you what to do.
We help you understand why you're doing it, and how to keep showing up when motivation disappears.
Foundation
Build your base.
Perfect for self-motivated athletes looking for expert guidance and structure.
From £110 per month
Includes:
✓ Personalised training programme
✓ TrainingPeaks delivery
✓ Monthly training review
✓ Email support
✓ Goal setting and race planning
✓ Access to athlete resources
✓ Performance Starts From Within mindset framework
Best for:
Athletes who are confident training independently but want a structured plan and expert guidance
Performance
Stronger support. Better results.
For athletes who want regular feedback, accountability and support to stay consistent and perform at their best.
From £190 per month
Includes everything in Foundation plus:
✓ Weekly coaching feedback
✓ Training adjustments as required
✓ Nutrition guidance
✓ Strength & conditioning support
✓ Performance reviews
✓ Mindset and performance coaching
✓ Race strategy guidance
✓ Priority email support
Best for:
Athletes who want a more hands-on coaching experience and ongoing accountability.
Beyond
Comprehensive. Personal. Results.
Our most comprehensive coaching experience for athletes committed to achieving their full potential.
From £300 per month
Includes everything in Performance plus:
✓ Unlimited coach support
✓ In-depth performance reviews
✓ Advanced race planning
✓ Comprehensive nutrition support
✓ Fully personalised coaching
✓ Mindset coaching integrated throughout
✓ Lifestyle and recovery optimisation
✓ WhatsApp support
✓ Priority scheduling
Best for:
Athletes seeking the highest level of support, guidance and accountability.